By Duncan Smith
The ‘wokeists’ who run America’s biggest corporations are, wittingly or unwittingly, cooperating with Marxist elements who seek to completely destroy all American culture and history because some of it was bad in the past.
The latest example: PepsiCo’s acceding to the BLM mobs of last summer and agreeing to ‘rebrand’ Aunt Jemima — which the company just announced is now complete.
Just in time for Black History Month.
Like we said; how woke.
Quaker Oats has announced the new name for its Aunt Jemima products in response to criticism that was levied at the brand for featuring a racist stereotype of a Black woman.
The name Aunt Jemima and the picture of a Black woman shown on the packaging, based on a former slave named Nancy Green, will be replaced with the name Pearl Milling Company and what appears to be a picture of a 19th century water mill…
The new brand is expected to launch in June, one year after Quaker Foods announced the rebranding of Aunt Jemima in the midst of Black Lives Matter protests calling for an end to racial inequality.
“We are starting a new day with Pearl Milling Company,” a spokesperson for PepsiCo, Quaker Oats' parent company, told CNN. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”
As CNN reports, the Pearl Milling Company, the company that would later be known as Aunt Jemima, was started in the late 1800s and was responsible for creating the original ready-made pancake mix.
The founder of the company, Chris L. Rutt, took the name from a minstrel song titled “Old Aunt Jemima' in which performers wore aprons and bandana headbands, CNN reports.
This package isn't as marketable like before. It went from my favorite pancake mix to not even worth buying anymore. Aunt Jemima was my childhood. On Black History Month, really?! She was a hero! #bringbackauntjemima #whosideawasthis #auntjemima. https://t.co/sqEYqv16Zq
— SelaVera (@loveSelaVera) February 10, 2021
“While the Aunt Jemima brand was updated over the years in a manner intended to remove racial stereotypes, it has not progressed enough to appropriately reflect the dignity, respect and warmth that we stand for today,' the PepsiCo spokesperson said.
As CNN notes, other brands like Uncle Ben’s, Cream of Wheat and Mrs. Butterworth’s also announced rebrands to shift away from history rooted in slavery and racist Black caricatures.
Yes, of course, our “racist history.”
Never mind the fact that Quaker Oats’ success was built on the success of a black woman who ‘sold’ the brand for them.
'We want the world to know that our cousin Lillian was one of the Aunt Jemima's and she made an honest living. We would ask that you reconsider just wiping all that away. There wasn't a lot of jobs, especially for black women back in that time. She was discovered by Quaker Oats to be their brand person. She made an honest living out of it for a number of years,” Vera Harris of Texas told the Daily Mail in June.
Harris said Lillian Richard, “the woman on the Aunt Jemima bottle, was her second cousin and that she served as Quaker's brand ambassador for more than 20 years, beginning in 1925,” the Washington Times reported.
Who cares at PepsiCo, though? Not enough people, that’s for sure. They are perfectly content to erase Richards’ memory and with it her success, as a black woman in the early 1920s, to make a good living as a spokesperson for an image she didn’t feel was ‘too racist’ for her to imitate.
The world knew her as "Aunt Jemima", but her given name was Nancy Green. She was born a slave in 1834 and and became the 1st living trademarkin the advertisingworld. #BlackHistoryMonth #BlackHistory #AuntJemima #NancyGreen pic.twitter.com/dFgUZlTiaa
— High Tea Podcast MKK (@HighTeaPod1) February 4, 2021
Ditto for the other black women who also became the brand’s ‘face.’
One of Marxism’s objectives is to erase a society’s history and culture so it can be replaced by one that favors the Marxists.
BLM was founded by self-avowed Marxists.
See the trend?
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