The Republican National Committee is set to launch a new fundraising platform that the party hopes will rival ActBlue, a highly successful Democrat vehicle that has raised more than $700 million for campaigns in the 2018 midterms.

GOP groups are backing Patriot Pass, which they say will match and even surpass ActBlue, The Associated Press reported.

Following the party’s midterm losses, GOP leaders said they needed to find a way to match Democratic small-dollar fundraising prowess.

The Republican fundraising vehicle is a joint effort between the party’s data clearinghouse DataTrust and GOP payment processing firm Revv.

Gerrit Lansing, founder of Revv, says that the data combination will help the GOP sail past Democrats and ActBlue.

Meanwhile, Democrats are playing from behind themselves as they struggle to create a data hub that can rival DataTrust.

Politico, which first reported the development of Patriot Pass, noted:

Republicans have had no comparable centralized platform to cultivate small dollars. Since the election, officials including White House senior adviser Jared Kushner, Senate Majority Leader Mitch McConnell, House Minority Leader Kevin McCarthy, and Republican National Committee Chairwoman Ronna McDaniel have privately insisted the party needed to come up with an answer.

Following weeks of closed-door discussions, Republicans have agreed to create a new platform dubbed Patriot Pass, which will be used to cultivate and process online donations. The GOP — whose jungle-like ecosystem of vendors has long fought bitterly over contracts and dollars — has struggled in the past to create such a unified system.

Patriot Pass is expected to launch next month.

Never miss a story! Sign up for our daily email newsletter — Click here!


2
0
Would love your thoughts, please comment.x
()
x